Turning sports companies into

GLOBAL CHAMPIONS

Backed by key investment groups including Elysian Park Ventures as our lead capital partner, we pair deep industry expertise with a proven track record of innovation, strategy, and product development. As owners, operators, consultants, and investors, we collaborate with companies in the sporting goods sector to unlock their full potential. Whether launching new brands or scaling existing ones, BCLL Group is your partner in achieving greatness.

Turning sports companies into

GLOBAL CHAMPIONS

Backed by key investment groups including Elysian Park Ventures as our lead capital partner, we pair deep industry expertise with a proven track record of innovation, strategy, and product development. As owners, operators, consultants, and investors, we collaborate with companies in the sporting goods sector to unlock their full potential.

Backed by Elysian Park Ventures as our capital partner, we pair deep industry expertise with bold ideas to deliver growth, scalability, and market dominance. Whether launching new brands or scaling existing ones, BCLL Group is your partner in achieving greatness.

What We Do

At BCLL Group, we don’t just consult. We execute. BCLL Group offers a comprehensive 360-degree approach to transforming your business vision into reality. We know what it takes to thrive in the competitive world of sporting goods, and we bring the experience and connections to make it happen. With a sharp strategy and an innovative team of leaders, we provide the insights and collaboration you need to take your business to the next level.

C-Suite Leadership & Investor Relations

Strategic oversight and guidance to position your company for sustained growth.​

Product Development, Operations & Logistics

From ideation to market, we create innovative products and ensure seamless delivery.​

Branding, Marketing & Digital Services

Elevate your brand with impactful storytelling, design, and digital strategies.​

Accounting & Financial Services

Streamlined financial solutions to optimize profitability and transparency.​

Sales & Distribution

Tap into our network of key decision-makers to expand your reach and impact.​

House of Brands

Explore the brands we own, operate, and collaborate with to shape the future of sports products.

Innovative sports equipment and games designed to bring families together through play.

Luccini brings the major league experience to amateur baseball with expertly engineered uniforms and products designed by MLB players and dynasty coaches.

High-end pickleball equipment crafted to inspire peak performance and style through our patented technology and unique aesthetic.

Revolutionizing football shoulder protection through safety, style, and innovation.

A better-for-you iced coffee and co-founded by Patrick Mahomes, Throne SPORT COFFEE is crafted to keep active adults and athletes energized and performing at their best.

Our Executive Leadership Team

Joe Lawrence

Partner
President & CEO

Curtis Cruz

Partner
Chief Operating Officer

Stan Levy

Partner
Chief Marketing Officer

Blair Barbier

Partner
Chief Financial Officer

As a former professional baseball player turned entrepreneur, Joe Lawrence brings a winning mentality to BCLL, where he leads the team with a focus on growth, innovation, and strategic vision. As the driving force behind investor relations, he works to secure the key partnerships and opportunities that fuel BCLL and its clients forward. After being a first-round MLB draft pick and MiLB Player of the Year, Joe co-founded Marucci Bat Company and helped it become the #1 bat in Major League Baseball. The success of Marucci Bat Company led his team to co-found Marucci Sports, which eventually sold for $200 million in 2019, before selling again in 2023 for $572 million. He also co-founded ALMM Woodmill, a premier mill for the production of wooden bats. Now, he brings that same winning mindset to BCLL, ensuring long-term success through strategic investments and high-impact partnerships.

Curtis Cruz is the visionary leader of product innovation at BCLL, overseeing product development, research, and performance analytics to keep the company at the forefront of the sports industry. With over 15 years of experience, he has led groundbreaking advancements in equipment design and technology. As the former Director of Product Development at Marucci Sports and a leader at Rawlings, Curtis played a key role in shaping industry-leading products and earning multiple awarded patents. He has worked across numerous sporting goods categories with some of the world’s biggest names. At BCLL, he applies that expertise to develop successful solutions that push the boundaries of sports performance and athlete safety.

Stan Levy is a nationally recognized marketing and media leader who manages BCLL’s marketing function, using innovative campaigns to drive growth and audience engagement.  With over 20 years of experience, he has helped launch and scale top consumer brands through award-winning marketing campaigns. As the Founder and CEO of SASSO, a leading national agency, he has worked with high-profile brands such as Coca-Cola, BMW, DICK’S Sporting Goods, Sports Illustrated, as well as partnerships with top athletes and celebrities. Stan leads the marketing team to develop a competitive edge for the BCLL brands. Leveraging compelling creative and data-driven marketing strategies, he drives scalable marketing executions.

Blair Barbier brings over 15 years of financial leadership to BCLL, where he oversees financial strategy and operations to drive growth. As a former LSU All-American and two-time NCAA National Champion, his experience competing at the highest levels of baseball shaped his strategic mindset, discipline, and ability to perform under pressure. After four years in the Chicago Cubs organization, Blair transitioned to finance, advising Fortune 500 companies across industries, including retail, oil and gas, and medical. At BCLL, he applies his financial expertise and competitive approach to optimize resources, manage risk, and position the company for long-term success.

Our Executive Leadership Team

Joe Lawrence

Partner
President & CEO

As a former professional baseball player turned entrepreneur, Joe Lawrence brings a winning mentality to BCLL, where he leads the team with a focus on growth, innovation, and strategic vision. As the driving force behind investor relations, he works to secure the key partnerships and opportunities that fuel BCLL and its clients forward. After being a first-round MLB draft pick and MiLB Player of the Year, Joe co-founded Marucci Bat Company and helped it become the #1 bat in Major League Baseball. The success of Marucci Bat Company led his team to co-found Marucci Sports, which eventually sold for $200 million in 2019, before selling again in 2023 for $572 million. He also co-founded ALMM Woodmill, a premier mill for the production of wooden bats. Now, he brings that same winning mindset to BCLL, ensuring long-term success through strategic investments and high-impact partnerships.

Curtis Cruz

Partner
Chief Operating Officer

Curtis Cruz is the visionary leader of product innovation at BCLL, overseeing product development, research, and performance analytics to keep the company at the forefront of the sports industry. With over 15 years of experience, he has led groundbreaking advancements in equipment design and technology. As the former Director of Product Development at Marucci Sports and a leader at Rawlings, Curtis played a key role in shaping industry-leading products and earning multiple awarded patents. He has worked across numerous sporting goods categories with some of the world’s biggest names. At BCLL, he applies that expertise to develop successful solutions that push the boundaries of sports performance and athlete safety.

Stan Levy

Partner
Chief Marketing Officer

Stan Levy is a nationally recognized marketing and media leader who manages BCLL’s marketing function, using innovative campaigns to drive growth and audience engagement.  With over 20 years of experience, he has helped launch and scale top consumer brands through award-winning marketing campaigns. As the Founder and CEO of SASSO, a leading national agency, he has worked with high-profile brands such as Coca-Cola, BMW, DICK’S Sporting Goods, Sports Illustrated, as well as partnerships with top athletes and celebrities. Stan leads the marketing team to develop a competitive edge for the BCLL brands. Leveraging compelling creative and data-driven marketing strategies, he drives scalable marketing executions.

Blair Barbier

Partner
Chief Financial Officer

Blair Barbier brings over 15 years of financial leadership to BCLL, where he oversees financial strategy and operations to drive growth. As a former LSU All-American and two-time NCAA National Champion, his experience competing at the highest levels of baseball shaped his strategic mindset, discipline, and ability to perform under pressure. After four years in the Chicago Cubs organization, Blair transitioned to finance, advising Fortune 500 companies across industries, including retail, oil and gas, and medical. At BCLL, he applies his financial expertise and competitive approach to optimize resources, manage risk, and position the company for long-term success.

Our product engineering team stands unmatched, with decades of experience designing and developing game-changing products for industry leaders such as:

Rawlings
Marucci
Riddell
Evoshield
Schutt
Under Armour
G Form
DICK’S Sporting Goods
Vicis
Windpact
Xenith
Battle Sports
Vista Medical
Head Health Network

and more

Start the Conversation

Let’s discuss how we can help your brand achieve peak performance.